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OFFTAG Design Studio

Beijing. China

 

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e-mail ryanpeng1018@gmail.com

Disney Lunar New Year Gift Set

ART DIRECTOR:  RYANDESIGNER:  RYANYEAR:  2025CLIENT:  Disney

In collaboration with The Walt Disney Company, we have meticulously crafted the Year of the Horse Lunar New Year Limited-Edition Red Envelope Gift Set. Drawing inspiration from Disney’s iconic IPs and blending the aesthetic of traditional Chinese New Year culture, we deliver exclusive blessings of premium quality and heartfelt warmth for the festive season.

At the core of the gift set are a Mickey Mouse-themed notebook and a vibrant collection of red envelopes, seamlessly integrating beloved IPs from across The Walt Disney Company, including Disney, Pixar, Marvel, and Lucasfilm. The iconic Mickey Mouse motif runs through the entire design, achieving a perfect balance of brand recognition and cohesive series styling. In terms of craftsmanship, we employ dual techniques of hot stamping and embossing, with strict quality control over every production step—from material selection to detail refinement—to create an all-around premium texture. Each gift set becomes a sincere work carrying the beautiful expectations of the Lunar New Year, welcoming the Year of the Horse with meticulous design and conveying the full joy and blessings of the festive season.

我们与迪士尼公司合作,匠心打造马年新春限定红包礼盒,以经典 IP 为灵感,融合东方年俗美学,为新春送上兼具质感与心意的专属祝福。

礼盒核心包含米奇主题笔记本与多彩系列红包,深度融合迪士尼旗下迪士尼、皮克斯、漫威、卢卡斯影业等全系列经典 IP,同时将米奇标志性符号贯穿设计始终,实现品牌辨识度与系列感的完美统一。工艺上,我们采用烫金与压印双重工艺,严格把控每一道生产环节,从材质选择到细节打磨,全方位打造高端质感,让每一份礼盒都成为承载新春美好期许的诚意之作,以匠心设计迎接马年新春,传递满满年味与祝福。